MIAD Product Design senior wins a top international award
What do you do when you’re a Product Design major at the Milwaukee Institute of Art & Design (MIAD) and want to redesign an existing houseware product to meet the needs of the future? If you’re Carl Sabroff ’24, you design the Wobble planter and go on to win one of the top prizes at the International Housewares Association’s (IHA) 31st annual Student Design Competition.
This year, IHA received a record-breaking 358 entries from 31 schools around the world and selected winning products based on their innovation, understanding of production and marketing principles and quality of entry materials. Sabroff was awarded third place and a cash prize.
“The research phase of any project is definitely one of my favorite parts of the design process because of the human interaction,” says Sabroff. “Firsthand experience is invaluable in any project because you learn little things that nobody else knows [and] you can gain knowledge that you had no idea you needed for a project.”
Sabroff adds that he showed his 3D printed models to a bartender whom he had never spoken to. The psychology major at a local college thought the product a “great idea because of the mental health benefits plants provide to people with PTSD, or anxiety or depression, which ultimately made it into the final presentation for the Wobble. This is why I love design as an art form,” Sabroff says.
Originally creating the concept for MIAD’s Annual Holiday Sale (where the Wobble sold out), Sabroff partnered with Brady VanderHart ’24 (Communication Design) on the branding and marketing. VanderHart is also an award-winning student, having been named a Student to Watch 2024 by Graphic Design USA magazine (GDUSA).
Speaking on Fox6 News about the Wobble on November 27, 2023, Sabroff said, “We were doing trend research, and there’s this trend emerging in millennial plant owners that they shake their plants…. The idea is that it’s simulating the outdoor experience of a plant… [It’s] meant to strengthen the plant, the roots and the stem, and it also gives the user a more interactive purpose to your plant.”
Summing up his process, Sabroff adds, “Louis Sullivan said, ‘Form follows function,’ and function follows research, trends, cost research, all of which comes together to create a novel item that is available to the consumer.”
The winning students and their products will be at The Inspired Home Show 2024, IHA’s global home and housewares marketplace, March 17 – 19 at Chicago’s McCormick Place. The winners and their products can also be viewed on the show’s website.
Sabroff and VanderHart are busily working on their capstone senior projects, on view at the MIAD 2024 Senior Exhibition April 19 – May 11. Learn more about MIAD’s Product Design and Communication Design majors.
News
La Mère Brazier: Phoebe Nelson Senior Exhibition 2025
Phoebe Nelson ’25 (Illustration) came to the Milwaukee Institute of Art & Design (MIAD) to study children’s book illustration. Now at the end of her senior year, she is writing and illustrating a children’s book about Eugénie Brazier, the first person to get six Michelin stars, for her Senior Exhibition project.
MIAD Independent Inquiry Program launches with three student grants
Galilea Cerdea ’26, Tina Voith ’26 and Madi Weglarz ’25 are the first three Milwaukee Institute of Art & Design students selected to receive Independent Inquiry Program stipends to investigate new technologies and their applicability to art and design education. As first-time applicants, each receives a stipend of $1,200 for a six-week Mini Inquiry this summer.
Grilled Cheese grants propel MIAD seniors
Funds from the annual Grilled Cheese Grant helped Milwaukee Institute of Art & Design (MIAD) awardees Siren Harris, Yo Yo collective and Madi Weglarz complete their 2025 Senior Exhibition projects and future work. All the MIAD awardees are Fine Art + New Studio Practice seniors.
Sebastian Penn: Senior Exhibition 2025
Sebastian Penn ’25 (Animation Track in Illustration), “From Home to Legacy: Black and Queer Bars in Milwaukee.” Sebastian is a President’s (Honor) List student from Holman, Wis.
McKenna Martin: Senior Exhibition 2025
McKenna Martin ’25 (Product Design), “Hyacinth.” McKenna received first place for her design for the 2023 Delta design project/competition at MIAD, is on the Dean’s List and is from Fond du Lac, Wis.