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Milwaukee’s two leading creative incubators, MIAD and Discovery World, have joined forces in a unique commitment to exploration, creativity and ingenuity, MIAD’s president Neil Hoffman announced.

“Our relationship with MIAD, the epicenter of our creative community, recognizes that in the 21st century, the creative spirit is not marginal, but vital,” said Discovery World director Paul Krajniak. “The new approach to innovation and human ingenuity needs to be accentuated by embracing a synthesis between art, design, science, nature and technology, rather than by seeing them as disparate fields.”


Professor Anne-Ghory Goodman’s junior Communication Design students conduct research at Discovery World for the Aspen Design Challenge. Photo: Anne-Ghory Goodman

The MIAD Innovators partnership provides immediate opportunities:

  • Students are using their initiative to explore, create and develop cutting-edge projects in synergy with Discovery World’s facilities and technology, including state-of-the-art digital print and three-dimensional technologies.
  • Students and faculty will be exposed to Discovery World’s audience of 500,000 through new venues to showcase student work, including broadcast, live performance and interactive virtual spaces.
  • Students receive free admission to all regular exhibits and the renowned Reiman Aquarium.

“Our relationship with MIAD, the epicenter of our creative community, recognizes that in the 21st century, the creative spirit is not marginal, but vital”
Paul Krajniak
Director, Discovery World

“This outstanding collaboration,” said Hoffman, “provides an enriching opportunity for students and faculty, along with the Discovery World team, to influence Milwaukee’s future; to build community through special programs, guests and initiatives; and to have fun at the same time.”

  • Read the Provost’s blog about student projects at Discovery World
  • View the work of Communication Design students, who conducted research atDiscovery World, for the Aspen Design Challenge
  • Learn more about Discovery World