Jon Horvath, NSP faculty, on “This Is Bliss” project
Jon Horvath, Associate Professor in the New Studio Practice: Fine Arts department, recently published “This Is Bliss,” a multimedia project centered around the “disappearing” town of Bliss, Idaho. Bliss, a small town with a population just over 250 residents, caught and held Horvath’s attention in 2013 while on a solo road trip, prompting many return trips to photograph the town and build relationships with the residents. The culmination of the project, a book published in spring of 2022, was featured in a recent CNN article.
An accomplished photographer, writer and artist, Horvath employed a multimedia approach spanning color film photographs to scanned objects to create an engaging, poignant archive of Bliss. The plethora of mediums not only create a unique experience of moving through an unknown place, they also helped him evolve technically and expressively as an artist, ultimately coming together into a work that “packages all of the outcomes from years of experimentation with a certain logic and cohesiveness… the creation of the work was, in fact, far more meandering and unknown.” He acknowledges the generosity of Bliss locals and notes their contributions in the context of his multimedia project, saying that each of their gestures is “given more considerable attention, often encompassing different media and tonal strategies.”
“I didn’t have a concrete outcome in mind when I began this project. I prefer working in that space, though it can be unnerving at times,” Horvath says. Throughout the duration of the seven-year project, the process compelled Horvath to develop in both his artistic and personal life. “I learned how to be more patient in my practice; how to receive what was happening around me, rather than attempting to accomplish a preconceived outcome,” he explains. Similarly, rather than push readers of “This Is Bliss” to any one conclusion, Horvath hopes audiences will form their own impressions after moving through the book and be willing to “slow down their viewing experience and welcome a slower narrative that unfolds over time and multiple passes through the work.”
As an associate professor at MIAD, Horvath appreciates the culture of community-building and support. Although he errs on the side of introversion, when at MIAD Horvath feels “part of a special group of people attempting new and exciting things.” The curriculum in the NSP: Fine Arts program inspires and motivates him as both teacher and artist, eschewing a one-size-fits-all approach to learning in favor of embracing mentorship of each student based on their individual interests, which results in students becoming “more deeply invested in their work and more supportive of the new discoveries of their peers.”
Horvath encourages current students and creatives: “Keep working. Don’t think too much. Embrace failure. Enjoy the unknown. Listen to your wildest ideas. Surround yourself with positive, yet challenging, energy. Get a weighted blanket. Keep working.”
Keep up with Jon’s work and learn about MIAD’s NSP: Fine Arts major!
News
FYE Juried Media Arts Festival 2024 celebrates first-year student works
Seven students received awards at the Milwaukee Institute of Art & Design’s juried FYE Media Arts Festival – an in-house screening and celebration of video, animation and sound design works by current and former First-Year Experience (FYE) students held on November 26. The 56 entries were judged by multimedia and filmmaking professionals Emma B. Barany, Gabe Leistekow and Sara Sowell.
MIAD professor brings love of branding to projects and students
Brian Bowles ’01, professor of Communication Design at the Milwaukee Institute of Art & Design (MIAD), finds freelance projects “deeply fulfilling” and beneficial to himself and to his students.
Independence First and MIAD students produce adaptive clothing
Students in a junior-level Fashion and Apparel Design class at the Milwaukee Institute of Art & Design (MIAD) collaborated with Independence First to design adaptive clothing. Two Independence First employees worked closely with MIAD students on customized outfits specific to their needs and preferences.
‘GQ Rebranded’ series is a hit for MIAD alum’s new studio
When Justin Thomas Kay ’04 (Communication Design) opened his own studio, JTK Studio, Inc., in New York City early this year, he hoped that his work “would contribute positively to helping to make things look nicer and more enjoyable and speak honestly to people broadly.” The new GQ Sports series “GQ Rebranded” turned out to be a good fit to do just that.
MIAD student support system receives national SMILE Award
Choose Mental Health, the national voice for children’s mental health, named the Milwaukee Institute of Art & Design (MIAD) the 2024 SMILE Award–Organization Winner for the college’s commitment to promoting mental health and well-being among its students.