Design Dreams
Jason Herkert
BFA Communication Design | 1995
Chief Creative Officer, InGood Taste
Portland, OR
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Jason Herkert
“MIAD taught me how to think for myself and not rely on others to make things happen.”
“I thought growing up I was going to be the next Michael Jordan, or maybe it was Pele; no, it was definitely Robin Yount,” says Herkert. While early dreams of sports legend may have escaped him, Jason Herkert has found another way to live the dream. Currently, he’s a senior graphic designer at Nike in Beaverton, Oregon, working on the Nike Golf image design group. “I moved to Portland to work at Nike and be closer to the mountains. I have the best of both worlds. Mount Hood is only one hour east and the Pacific coast is an hour west.”
As a Communication Design graduate, “MIAD taught me to think for myself and not rely on others to make things happen. I don’t necessarily believe in luck when it comes to success. Luck happens when you have a vision and are determined to make it a reality.”
And when asked about his future plans, Herkert said, “Ideally, I’d like to open up a surf shop in Hawaii or take photographs for a living. I try not to limit my possibilities. Right now, I’m happy with what I’m doing.”
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