MILWAUKEE ? Miller Brewing Company added a new partner to the 20th anniversary of its New Year?s Eve Free Rides program by tapping advanced communication design students from the Milwaukee Institute of Art and Design to design the bus wraps and signage promoting the project. MILWAUKEE ? Miller Brewing Company added a new partner to the 20th anniversary of its New Year?s Eve Free Rides program by tapping advanced communication design students from the Milwaukee Institute of Art and Design to design the bus wraps and signage promoting the project.